West Virginia
This state came to us for a reinvention. We up our game every year.
2019-PRESENT
ANNUAL ISSUES: 1
Annual Travel Guide
West Virginia Tourism was seeking a new partner to help rewrite the narrative around their state. People Inc. Travel Content reimagined its annual travel guide, creating a keepsake-worthy publication that showcases the state’s remarkable beauty and surprising recreation opportunities. Since then, we’ve returned again and again to the promise of two simple words—Almost Heaven—to inspire innovative presentations and authentic storytelling.
The award-winning success of the West Virginia Vacation Guide is all about the mix. Year after year, issue after issue, the People Inc. Travel Content team pushes the boundaries of design, presentation, and storytelling. Innovative formats and sense-activating cover treatments grab attention, while an evolving blend of stories—first-person narratives, in-field reporting, detailed itineraries, pithy listicles, thrilling photo essays, and more—pull readers deeper into each issue.
Innovative Formats
Premium paper stock and reader activating cover treatments make the West Virginia Vacation Guide a surprise each year. Notable formats have included a spot-application of gloss varnish to mimic a night sky, a lenticular panel insert that transitions from day to night, and a collection of four mini guides to bundle together—or distribute individually.
Textured Covers
2024 + 2025
Day to Night Lenticular
2023
Bellyband Mini Guides
2022
Native Social Packages
Based on the success of our guide-specific work and our understanding of West Virginia Tourism’s overarching brand goals, People Inc. Travel Content has created custom social promotion packages, digital hubs, native articles, and additional photo and video assets to deploy across tourism programs.
