Visit North Carolina
We incorporated new tourism branding, Firsts That Last, throughout this client’s guide.
2017-PRESENT
ANNUAL ISSUES: 1
+
EACH GUIDE FEATURES THREE COVERS REPRESENTING THE STATE’S GEOGRAPHIC REGIONS.
Travel Guides
Motivated by the launch of the For Real, Visit NC campaign, People Inc. Travel Content went beyond refreshing the design of the Official North Carolina Travel Guide. We expanded our content development processes to participate in a week of listening sessions with tourism partners across the state. The additional time with community champions revealed new destinations, story angles, and photo-shoot opportunities.
This revitalized guide goes wide—meaningful coverage of all 100 counties—and deep with tailor-made stories, such as the state’s booming social district scene, destinations along the NC Oyster Trail, and coffee shops that employ people with intellectual and developmental disabilities.
Native Digital + Social Content
Years of collaboration with Visit North Carolina on their travel guide made People, Inc. Travel Content a go-to partner in the aftermath of unprecedented damage from Hurricane Helene. Premium digital articles, rooted in TravelandLeisure.com, SouthernLiving.com, and FoodandWine.com, and a corresponding social campaign spread the word that North Carolina’s western mountain region was ready to host travelers once again.
