Enjoy Illinois
We guided this client through evolving its dense, listings-based travel book into a lifestyle magazine.
Our partnership with Illinois Office of Tourism began in 2017 when we evolved Enjoy Illinois from a traditional state travel guide into a curated lifestyle magazine that celebrates the state’s diverse attractions, notable people, outdoor activities, and unforgettable events. Our elevated approach to refining the state’s brand has expanded to include premium print inserts, photo shoots, and a podcast series.
2017-PRESENT
ANNUAL ISSUES: 2
Annual Travel Guides
In two seasonal issues, feature stories (photo essays, long-form narratives, themed packages) are balanced by a robust collection of front- and back of-book departments, including luxury experiences, historical before-and afters, and profiles of celebrities with strong ties to the state.
Custom Print Inserts
Custom pieces inserted into Midwest Living magazine broadened the audience of the Illinois Made program, highlighting small Illinois business owners who offer locally made products and recommending their products as exceptional holiday gifts.
Enjoy Illinois:
Let’s Go! Podcast
Through engaging in-studio and on-location interviews, this video podcast series produced by People Inc. Travel Content celebrates the unique stories, destinations, and tastemakers that make the Land of Lincoln a destination to explore.
