Myrtle Beach
Our custom content partnership with this beloved getaway destination began modestly with a set of native digital articles, quickly expanding to include interactive digital articles and print spreadvertorials that we’ve strategically created and deployed in six People Inc. brands.
The result? A coordinated multiplatform campaign that highlights specific topics and traveler personalities across all four seasons.
2023-PRESENT
Custom Photography
An in-market content creation trip enabled us to capture the freshest images to publish in print and digital products. In addition to shooting key Myrtle Beach attractions, we leaned into lifestyle aspects at many destinations, incorporating locally recruited models.
Native Spreadvertorials
Our team’s editorial chops came to the forefront while planning more than a dozen original magazine-caliber stories to publish across People Inc. brands. The same creative team collaborated with the client to establish goals, develop outlines, and finalize executions prior to printing.
Native Digital
Premium digital articles created for Myrtle Beach unlocked custom design capabilities. Interactive elements such as flip cards, maps, animations, and embedded audio and video increased the time online visitors spent exploring each story.