Pure Michigan
Our relationship with this iconic brand has lasted since 1993.
1993-PRESENT
ANNUAL ISSUES: 2
Annual Travel Guides
Since 1993, Midwest Living and People Inc. Travel Content have partnered with Travel Michigan to tell stories in fresh and compelling ways via a trio of Pure Michigan travel focused lifestyle magazines, which collectively serve as the state’s primary travel guides. Over the decades, our relationship has grown to include integrated print and digital campaigns and in-market production across both peninsulas.
Two seasonal publications work together to balance geographic coverage of Michigan’s glorious woods and water, as well as its vibrant cities and cultural scene. Our ongoing commitment to original photography means each issue highlights the state’s seasonal wonders while recommending where to go, where to stay, and what to do.
Scents of Place Campaign
Inspired by the launch of Pure Michigan fragrances, this collection of spreadvertorials, premium articles, and scratch-and-sniff magazine fly cards encouraged travelers to slow down and (literally) smell the splendors of the Great Lakes State.
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FLY CARDS FEATURE MICHIGAN’S SEASONAL SCENTS.
Culinary Innovation Campaign
In order to inspire travelers to savor Michigan’s inventive food scene, including its sustainable restaurants, farm-to-table experiences, and agritourism destinations, we produced spreadvertorials and a custom destination website built around video profiles of exceptional chefs.
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WE REACHED 31 MILLION PEOPLE ACROSS PRINT, ONLINE, VIDEO, AND SOCIAL COMPONENTS.
Polybag Mini Guides
& Inserts
We can support our guides’ distribution by polybagging copies with or developing custom print inserts for some of People Inc.’s category-leading magazines, such as Travel + Leisure, Real Simple, Better Homes & Gardens, Midwest Living, and Magnolia Journal.
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FAMILY-FOCUSED INSPIRATION IS DELIVERED TO TARGETED BETTER HOMES & GARDENS READERS EACH YEAR.
Midwest Living Film Series
Thomas Edison, Henry Ford and Ernest Hemingway were among the first to visit the North Branch Outing Club on the banks of Michigan's legendary fly-fishing river, the Au Sable. Today, the club continues its tradition as "a place you can leave the rest of the world behind" with guests like John Hazeltine and his son Cole. Watch the story of how father-son trips inspired Cole to choose a profession and carry his fly-fishing heritage into the future.