Visit Fort Myers
For more than 10 years, People Inc. Travel Content has partnered with Visit Fort Myers to inspire travelers to discover the magic of South Florida’s beloved islands, beaches, and neighborhoods.
Multiple in-market content creation trips have enabled us to build a library of high-quality photography and video assets that we optimize across a lineup of print, digital, and social projects, year after year.
2019-PRESENT
Happiness: Engaged
A bounty of fresh visual assets fueled three spreadvertorials, a sizzle video, an interactive destination site, themed itineraries, and social promos. All elements expanded potential visitors’ awareness and drove traffic to the client’s lodging booking portal.